Social Media planning and strategy is an integral part of any marketing campaign in 2020. It is a powerful tool to include in our marketing strategy: it has the ability to help build a personal connection with your prospective customers and your community. It can help build
(and foster) a relationship that you can leverage to

1. grow your brand
2. understand customer needs
3. lead to more business down the line

The main goal with your business’s social media should be to grow awareness of your products and services (while doing your best to avoiding overt selling). The content you create and curate, should be consistent in tone and messaging, and needs to focus on educating your existing and potential audience, not only about your products and services, but about you and your staff as well.

BUT WHY?

The benefits of a robust social media strategy include:
● Increased brand awareness
● Growing a larger audience
● Connecting with your audience better
● Increased website traffic
● Generating more leads
● Leads to more sales (aka conversions) – current statistics indicate that 73% of people
purchase items or services because of social media

Curious for more? Let me help you out! Contact me for all the things social.

Statistical data is my jam. I love stats. There are so many sources for social media statistics these days, it can be overwhelming. Here, I’ve narrowed down a few of the most relevant ones (but would love to work with you on digging deep into the more juicy ones that are perfectly tailored to your business):

Current top social media sites:
● Facebook – 2.2 billion active monthly users
● Pinterest – 150 million monthly users
● Instagram – 2nd biggest social media network (surpassed Twitter in 2015)

Overall social media statistics:
● Currently 3.397 billion active social media users
● On average, people have 5.54 social media accounts
● Average daily time spent on social: 116 minutes a day
● 91% of retail brands use 2 or more social media channels
● 81% of all small & medium businesses at least one kind of social platform

Video Content Facts:
● Facebook – the most popular channel for businesses to share video content (81%)
● YouTube is second (62%)
● Instagram is third (57%)
● LinkedIn is fifth (32%) – early data shows that videos on LinkedIn are shared 20+
times more than any other content.

So what does all this mean? YOU NEED TO BE ON SOCIAL MEDIA if you want to reach your audience in new ways, and to finally find that elusive audience you’ve been just dying to connect with. Let me help you.