Statistical data is my jam. I love stats. There are so many sources for social media statistics these days, it can be overwhelming. Here, I’ve narrowed down a few of the most relevant ones (but would love to work with you on digging deep into the more juicy ones that are perfectly tailored to your business):
Current top social media sites:
● Facebook – 2.2 billion active monthly users
● Pinterest – 150 million monthly users
● Instagram – 2nd biggest social media network (surpassed Twitter in 2015)
Overall social media statistics:
● Currently 3.397 billion active social media users
● On average, people have 5.54 social media accounts
● Average daily time spent on social: 116 minutes a day
● 91% of retail brands use 2 or more social media channels
● 81% of all small & medium businesses at least one kind of social platform
Video Content Facts:
● Facebook – the most popular channel for businesses to share video content (81%)
● YouTube is second (62%)
● Instagram is third (57%)
● LinkedIn is fifth (32%) – early data shows that videos on LinkedIn are shared 20+
times more than any other content.
So what does all this mean? YOU NEED TO BE ON SOCIAL MEDIA if you want to reach your audience in new ways, and to finally find that elusive audience you’ve been just dying to connect with. Let me help you.
Stacey McDowall 